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Op-Ed: Recognising the true value of Short-Term Rental Accommodation
STRA and hotels are not competitors, argues Mitchell Price, CEO of ASTRA. Instead, they are complementary components of the broader…
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Mitchell Price is the Chief Executive Officer of the Australian & New Zealand Short-term Rental Accommodation Association.
Mitch has extensive leadership and business experience from establishing a strategic communications and government affairs firm, advising global technology and transportation companies on the growth and governance nexus between tourism, electric vehicles, and urban travel.
As the former Country Head for Lime, a micro-mobility transport technology company, Mitch navigated complex regulatory environments to establish Lime in new markets, including Japan and the Republic of Korea, elevating the company’s reputation in the tourism, technology, and transport industries.
Mitch is a passionate advocate for ASTRA’s members and enjoys any time his job enables him to spend time meeting with his Mum and Dad members.
STRA and hotels are not competitors, argues Mitchell Price, CEO of ASTRA. Instead, they are complementary components of the broader…
Read More