Marketing
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The little box costing hotels millions
Modern travelers are savvy, deal-seekers.If a hotel deal exists, they’ll find it, use it, then expect it every time. Such…
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Do star ratings still influence consumer bookings?
Opinion is divided on whether a star rating holds enough power to sway guests in a world increasingly governed by…
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Franchising in a high profile accommodation chain – a good idea or not?
In Australia, the conundrum for administrators of hotels or motels of whether to become a member of a recognised accommodation…
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Industry responds to ‘integrated approach’ for increasing online bookings
Every accommodation provider needs to increase online bookings if it ever intends to boost profits. The latest trend on that…
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Integrating guest reviews and hotel classifications to maximise your online presence
Accommodation providers should integrate online guest reviews and hotel classifications to meet consumer expectations and boost guest satisfaction, according to…
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How to connect your hotel brand to your customers in the world of semantic search
With the introduction of semantic search at the end of 2013, Google changed the way customers find accommodation and services.…
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3 ways a channel manager will change your life!
Do you find yourself double booking rooms? Or perhaps you spend time tirelessly updating your rates and availability across booking…
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Choosing a property management system that best suits your business
With the seemingly never ending growth in online bookings from online travel agents and the popularity of new technologies such…
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Pinterest winning battles in social media war
The battle over social media channel dominance continues to wage, as Pinterest (21 per cent) becomes more popular than Twitter…
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Channel managers for your property
While channel manager programs are nowadays quite common, many motel/resort staff I talk to still have questions such as: –…
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