Marketing
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Hotel sales pros use psychological weapons to close more business #Part2
Last week we covered the first three (of six) psychological triggers that hotel sales executives can use to influence prospect…
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Front-desk team is crucial to hotel marketing
The front-desk staff always has played an important role in the success of a hotel by creating positive first impressions.…
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What is content marketing?
Many people, particularly marketers within the property industry struggle to define the term content marketing and aren’t quite sure how…
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Hotel sales pros use psychological weapons to close more business #Part1
Chances are, several attempts have been made today to persuade you to do something. This could include your daughter sweetly…
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5 tips for increasing guest satisfaction survey conversion rates
These days, hotel guests are inundated with requests to complete online surveys and it’s not easy to get high participation…
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Are you keeping up with guest purchasing behaviour?
The maze of today’s travel sites have made the road to booking a hotel room a long and complicated one.…
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The little box costing hotels millions
Modern travelers are savvy, deal-seekers.If a hotel deal exists, they’ll find it, use it, then expect it every time. Such…
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Do star ratings still influence consumer bookings?
Opinion is divided on whether a star rating holds enough power to sway guests in a world increasingly governed by…
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Franchising in a high profile accommodation chain – a good idea or not?
In Australia, the conundrum for administrators of hotels or motels of whether to become a member of a recognised accommodation…
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Industry responds to ‘integrated approach’ for increasing online bookings
Every accommodation provider needs to increase online bookings if it ever intends to boost profits. The latest trend on that…
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