Marketing
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Metasearch: Your secret weapon to take on the OTAs and fuel direct bookings
2015 is shaping up as the year of travel metasearch. While each site varies in style, presentation and ease of…
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Why are so many flagged hotels taking marketing into their own hands?
As a property flying a global brand flag – such as Marriott, Hilton, Wyndham or Best Western – you’re fortunate…
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Aligning with a recognised brand
The decision to become a franchisee is a difficult one for any independent accommodation provider as it is fraught with…
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How to promote your hotel using local events
Back in November 2011, Google introduced an algorithm change to ensure their search results are “fresher” The importance of website…
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Hotel sales pros use psychological weapons to close more business #Part2
Last week we covered the first three (of six) psychological triggers that hotel sales executives can use to influence prospect…
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Front-desk team is crucial to hotel marketing
The front-desk staff always has played an important role in the success of a hotel by creating positive first impressions.…
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What is content marketing?
Many people, particularly marketers within the property industry struggle to define the term content marketing and aren’t quite sure how…
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Hotel sales pros use psychological weapons to close more business #Part1
Chances are, several attempts have been made today to persuade you to do something. This could include your daughter sweetly…
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5 tips for increasing guest satisfaction survey conversion rates
These days, hotel guests are inundated with requests to complete online surveys and it’s not easy to get high participation…
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Are you keeping up with guest purchasing behaviour?
The maze of today’s travel sites have made the road to booking a hotel room a long and complicated one.…
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