Marketing
-
Fall or fail: travel marketers need these 3 numbers to fall…or else!
Whether you’re a hotel marketer, a DMO or CVB, there are three numbers you want to fall. If these numbers…
Read More -
How to screen potential OTAs
Small accommodation providers can benefit greatly from OTAs, using them to attract global guests. But with a limited number of…
Read More -
Want more bookings? Get chatty
Today, people are busier than ever and expect instant gratification in every aspect of their lives. From texting to Facebook…
Read More -
A picture is worth a thousand bookings
The days of simply selling “product” (rooms or meeting spaces) are long gone. In its place is a requirement for…
Read More -
Hotel marketer’s 10 most popular new year’s resolutions
Based on feedback from your peers, here are the 10 most popular new year’s resolutions from hotel marketers around the…
Read More -
How to manage your B&B’s online reputation across the web
Many of your guests find your property online. Do you know what kind of first impression you leave them with?…
Read More -
Metasearch: Your secret weapon to take on the OTAs and fuel direct bookings
2015 is shaping up as the year of travel metasearch. While each site varies in style, presentation and ease of…
Read More -
Why are so many flagged hotels taking marketing into their own hands?
As a property flying a global brand flag – such as Marriott, Hilton, Wyndham or Best Western – you’re fortunate…
Read More -
Aligning with a recognised brand
The decision to become a franchisee is a difficult one for any independent accommodation provider as it is fraught with…
Read More -
How to promote your hotel using local events
Back in November 2011, Google introduced an algorithm change to ensure their search results are “fresher” The importance of website…
Read More