Marketing
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Hoteliers say distribution and online marketing need urgent attention
In partnership with Dr Peter O’Connor and Revinate, SiteMinder has released a whitepaper showing that when it comes to distribution…
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5 more ways your hotel booking engine is pushing people out the door
The push to shift from dependency on OTAs and increase direct bookings has inspired hotels of all sizes to spend…
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Travellers refuse to book accommodation if images are poor quality
A recent study by hotel app provider Eviivo was undertaken to test the theory of whether travellers are actually influenced…
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Does your hotel have a story?
There’s nothing as captivating as a good story. A story that lures you in, gets you engaged and compels you…
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How a luxury estate ramped up its online presence with all-in-one solution
Running a small hotel comes with a lot of responsibility. On a daily basis, it usually means that you are…
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On Valentine’s Day: hotel marketers reveal what they love (and hate) about their jobs
Even on our worst days, we can all wholeheartedly admit: we’ve got it good. We work in the most pleasant,…
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The extraordinary value of the repeat guest
What if, in addition to looking at the cost of acquiring new guests, hotels considered the benefit of repeat guests…
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Why are hotels so hitched to the wedding business?
Weddings are not only joyous and blissful bashes for couples in love. They’re a big reason for hoteliers to celebrate…
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Are you a hotel marketing groundhog?
Next week is Groundhog Day According to the tradition, a clairvoyant groundhog in Pennsylvania named “Punxsutawney Phil” cautiously emerges from his…
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Big data is worthless: how to transform reviews from big data into something useful
Big data—in its current form, at least—is dead to me, I know this is a strong statement in a world…
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