Marketing
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The extraordinary value of the repeat guest
What if, in addition to looking at the cost of acquiring new guests, hotels considered the benefit of repeat guests…
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Why are hotels so hitched to the wedding business?
Weddings are not only joyous and blissful bashes for couples in love. They’re a big reason for hoteliers to celebrate…
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Are you a hotel marketing groundhog?
Next week is Groundhog Day According to the tradition, a clairvoyant groundhog in Pennsylvania named “Punxsutawney Phil” cautiously emerges from his…
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Big data is worthless: how to transform reviews from big data into something useful
Big data—in its current form, at least—is dead to me, I know this is a strong statement in a world…
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Fall or fail: travel marketers need these 3 numbers to fall…or else!
Whether you’re a hotel marketer, a DMO or CVB, there are three numbers you want to fall. If these numbers…
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How to screen potential OTAs
Small accommodation providers can benefit greatly from OTAs, using them to attract global guests. But with a limited number of…
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Want more bookings? Get chatty
Today, people are busier than ever and expect instant gratification in every aspect of their lives. From texting to Facebook…
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A picture is worth a thousand bookings
The days of simply selling “product” (rooms or meeting spaces) are long gone. In its place is a requirement for…
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Hotel marketer’s 10 most popular new year’s resolutions
Based on feedback from your peers, here are the 10 most popular new year’s resolutions from hotel marketers around the…
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How to manage your B&B’s online reputation across the web
Many of your guests find your property online. Do you know what kind of first impression you leave them with?…
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