Marketing
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Local tourism marketing: the low hanging fruit
Did you know that shopping and eating at restaurants/cafés are consistently rated in the top three activities that people partake…
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Forget daylight savings: start saving on these 4 hotel marketing costs
While some might be celebrating their extra hours of sunlight because of Daylight Saving Time, now’s the perfect time for…
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How does lobby design affect hotel performance?
We’re often asked: what’s the single most important aspect of hotel marketing? Is it hotel website design? Or ubiquitous rate…
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How a pub-hotel raises awareness of the ‘hotel’ side of the business
For many pubs that also offer accommodation, the hardest part is advertising the accommodation side of the business. Mick Comerford…
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Hoteliers say distribution and online marketing need urgent attention
In partnership with Dr Peter O’Connor and Revinate, SiteMinder has released a whitepaper showing that when it comes to distribution…
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5 more ways your hotel booking engine is pushing people out the door
The push to shift from dependency on OTAs and increase direct bookings has inspired hotels of all sizes to spend…
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Travellers refuse to book accommodation if images are poor quality
A recent study by hotel app provider Eviivo was undertaken to test the theory of whether travellers are actually influenced…
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Does your hotel have a story?
There’s nothing as captivating as a good story. A story that lures you in, gets you engaged and compels you…
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How a luxury estate ramped up its online presence with all-in-one solution
Running a small hotel comes with a lot of responsibility. On a daily basis, it usually means that you are…
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On Valentine’s Day: hotel marketers reveal what they love (and hate) about their jobs
Even on our worst days, we can all wholeheartedly admit: we’ve got it good. We work in the most pleasant,…
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