Marketing
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You can’t afford to miss these Facebook tips and tricks for small hotels
Facebook is more than just a popular social networking site, it’s a necessary resource for small hotels looking to expand…
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Are you taking advantage of OTAs?
The level of polarisation between those for and against using Online Travel Agents (OTAs) astounds me. It seems OTAs are…
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The painful truth about hotel SEO (part 2)
This is the second and final instalment in our two-part series on the massive upheaval in hotel SEO best practices.…
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The painful truth about hotel website SEO
You are a director of sales and marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group…
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6 ideas to manage your small hotel’s reputation in the online world
Recent surveys of business model investments, be it in the hospitality sector or business, large or small scale, the largest…
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Cashed up, time rich – the travelling senior
Did you know, that in our life time, we will never see another demographic that has as much disposable cash…
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Local tourism marketing: the low hanging fruit
Did you know that shopping and eating at restaurants/cafés are consistently rated in the top three activities that people partake…
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Forget daylight savings: start saving on these 4 hotel marketing costs
While some might be celebrating their extra hours of sunlight because of Daylight Saving Time, now’s the perfect time for…
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How does lobby design affect hotel performance?
We’re often asked: what’s the single most important aspect of hotel marketing? Is it hotel website design? Or ubiquitous rate…
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How a pub-hotel raises awareness of the ‘hotel’ side of the business
For many pubs that also offer accommodation, the hardest part is advertising the accommodation side of the business. Mick Comerford…
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