Marketing
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Hotel marketing lessons from Mum
Mums think they know best and, you know what? We agree. In addition to reminding us to clean our rooms,…
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3 unconventional local distribution partners for B&Bs
As a bed and breakfast owner-operator, who you partner with to distribute your rooms is of the utmost importance. For…
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Four ways to compete against new properties in your market
It’s a nightmare that way too many hoteliers can relate to: an already saturated market being bombarded with new hotels…
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10 things I’ve learned in 25 years of hotel marketing
When Jim Zito started in hotel marketing, the internet was still a few years away, most marketing campaigns were printed…
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You can’t afford to miss these Facebook tips and tricks for small hotels
Facebook is more than just a popular social networking site, it’s a necessary resource for small hotels looking to expand…
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Are you taking advantage of OTAs?
The level of polarisation between those for and against using Online Travel Agents (OTAs) astounds me. It seems OTAs are…
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The painful truth about hotel SEO (part 2)
This is the second and final instalment in our two-part series on the massive upheaval in hotel SEO best practices.…
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The painful truth about hotel website SEO
You are a director of sales and marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group…
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6 ideas to manage your small hotel’s reputation in the online world
Recent surveys of business model investments, be it in the hospitality sector or business, large or small scale, the largest…
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Cashed up, time rich – the travelling senior
Did you know, that in our life time, we will never see another demographic that has as much disposable cash…
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