Marketing
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Three things hotel marketers can learn from Uber
Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading…
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Millennial marketing trends for small hotels
Millennials love to travel, particularly because they place value on authentic experiences versus stuff that can be purchased and collected.…
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Are your bookings getting lost in translation?
Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift…
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Hotels missing out on 70% of customer feedback
Global customer intelligence company Local Measure, which uses location-based data to unlock customer insights, believes the hotel industry is getting…
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Three things that terrify hotel marketers
Here are three terrifying things that are making hotel marketers anxious right now: 1. Frighteningly low budgets to accomplish marketing…
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GDS vs. channel manager: what’s better for small hotels?
Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via…
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Hotel marketing lessons from Mum
Mums think they know best and, you know what? We agree. In addition to reminding us to clean our rooms,…
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3 unconventional local distribution partners for B&Bs
As a bed and breakfast owner-operator, who you partner with to distribute your rooms is of the utmost importance. For…
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Four ways to compete against new properties in your market
It’s a nightmare that way too many hoteliers can relate to: an already saturated market being bombarded with new hotels…
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10 things I’ve learned in 25 years of hotel marketing
When Jim Zito started in hotel marketing, the internet was still a few years away, most marketing campaigns were printed…
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