Marketing
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Making your hotel the go-to resource for meetings and events planners
Want to know how to position your hotel as the authority for meetings and events in your destination? Every hotel…
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This is how hotels make their OTA addiction worse
The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. It’s your…
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Why you shouldn’t be scared of Airbnb
At the mention of Airbnb, you might shudder as you feel a sense of anxiety sweep over you, as an…
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Finding value in travel transactions the number one challenge for travel managers
Travel payment provider AirPlus International has suggested that travel managers are under increasing pressure to find value in travel transactions,…
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The US vs. Europe: how are hoteliers embracing hotel technology?
Property management system, internet booking engine, a channel manager, central reservation system, and revenue management system – all perfect examples…
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What would you do with $5,000 extra in marketing budget?
Even after crafting a well-thought out marketing strategy, getting creative with resources and watching obsessively over every marketing dollar, it’s…
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How to use Instagram to promote your hotel and attract guests
Instagram is one of the most effective social media marketing platforms available to hotel owners in today’s social and digital…
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One simple booking engine tweak you don’t want to miss
Today marks the launch of our fun, new way to boost your hotel marketing efforts, featuring one easy, free hotel…
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How to leverage your PMS data to increase direct bookings
Personal customer service has always been vital for the hospitality industry. With the increase in data that is being collected…
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The science of supply and demand: is your hotel maximising room revenue?
The theory of supply and demand is one of the fundamental principles of economics. However, it’s not something constrained to…
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