Marketing
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How to use Instagram to promote your hotel and attract guests
Instagram is one of the most effective social media marketing platforms available to hotel owners in today’s social and digital…
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One simple booking engine tweak you don’t want to miss
Today marks the launch of our fun, new way to boost your hotel marketing efforts, featuring one easy, free hotel…
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How to leverage your PMS data to increase direct bookings
Personal customer service has always been vital for the hospitality industry. With the increase in data that is being collected…
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The science of supply and demand: is your hotel maximising room revenue?
The theory of supply and demand is one of the fundamental principles of economics. However, it’s not something constrained to…
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Three things hotel marketers can learn from Uber
Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading…
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Millennial marketing trends for small hotels
Millennials love to travel, particularly because they place value on authentic experiences versus stuff that can be purchased and collected.…
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Are your bookings getting lost in translation?
Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift…
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Hotels missing out on 70% of customer feedback
Global customer intelligence company Local Measure, which uses location-based data to unlock customer insights, believes the hotel industry is getting…
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Three things that terrify hotel marketers
Here are three terrifying things that are making hotel marketers anxious right now: 1. Frighteningly low budgets to accomplish marketing…
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GDS vs. channel manager: what’s better for small hotels?
Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via…
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