The US vs. Europe: how are hoteliers embracing hotel technology?
Property management system, internet booking engine, a channel manager, central reservation system, and revenue management system – all perfect examples of the hotel technology that hoteliers should be using to get ahead of the competition and manage their operations.
Research from industry analysts Phocuswright, co-sponsored by SiteMinder, took a deep dive into the usage of technology in US and European hotels. The findings, published in the ‘Independent Lodging Market Report’, reveal some fascinating insights and stats into the way hotels are conducting their businesses on either side of the Atlantic.
As we gear up for one of the industry’s biggest technology events, HITEC in New Orleans, this ‘SiteMinder TrendTracker’ is part of an online collection of graphics that examine US and European hotels side-by-side covering everything from the state of online bookings through to marketing budget spend.
Our first infographic provides a glimpse into the usage of hotel technology and the key differences and similarities between the sophistication of US and European properties:
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