Marketing
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3 things revenue managers can learn from psychologists
For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But,…
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OTAs are marketing directly to your guests – and so should you
In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two…
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3 ways to overcome the perception that OTAs are cheaper
It’s all too easy to blame OTAs for your hotel’s shrinking profits by pointing fingers at their costly commissions and…
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3 big reasons hotels need to track inbound phone calls
We all know how important it is to monitor data from digital marketing campaigns that boost hotel direct bookings...
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The one question that terrifies hotel marketers
You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your…
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Join the fun: go Pokemon crazy!
If you haven’t heard about the latest millennial obsession, Pokemon Go, then you must be living under a rock. It…
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5 ways to make sure your hotel packages pack a punch
Does your property offer packages? By ‘packages’ we mean special rates for accommodation paired with something extra. That extra could…
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Rate management or lose profit?
Don’t you just love it? There was a time that a sandwich came with exciting fillings; sometimes sweet, sometimes savoury,…
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Use different ads for different audiences
Create different retargeting ads for different interests for maximum exposure and impact. Reap the maximum ROI from your retargeting efforts…
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7 reasons your staff need the help of a channel manager
Across the hospitality and travel industry, technology continues to transform the way people do business. If your property is not…
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