Marketing
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5 ways to make sure your hotel packages pack a punch
Does your property offer packages? By ‘packages’ we mean special rates for accommodation paired with something extra. That extra could…
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Rate management or lose profit?
Don’t you just love it? There was a time that a sandwich came with exciting fillings; sometimes sweet, sometimes savoury,…
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Use different ads for different audiences
Create different retargeting ads for different interests for maximum exposure and impact. Reap the maximum ROI from your retargeting efforts…
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7 reasons your staff need the help of a channel manager
Across the hospitality and travel industry, technology continues to transform the way people do business. If your property is not…
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Making your hotel the go-to resource for meetings and events planners
Want to know how to position your hotel as the authority for meetings and events in your destination? Every hotel…
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This is how hotels make their OTA addiction worse
The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. It’s your…
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Why you shouldn’t be scared of Airbnb
At the mention of Airbnb, you might shudder as you feel a sense of anxiety sweep over you, as an…
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Finding value in travel transactions the number one challenge for travel managers
Travel payment provider AirPlus International has suggested that travel managers are under increasing pressure to find value in travel transactions,…
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The US vs. Europe: how are hoteliers embracing hotel technology?
Property management system, internet booking engine, a channel manager, central reservation system, and revenue management system – all perfect examples…
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What would you do with $5,000 extra in marketing budget?
Even after crafting a well-thought out marketing strategy, getting creative with resources and watching obsessively over every marketing dollar, it’s…
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