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Saturday, March 25, 2017
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Tambourine Blog

Tambourine Blog
Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.

Why you should treat every guest like a “foodie”

Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s and again in 2008, consumer behaviour shifted from consumption of expensive goods to an emphasis on enjoying life’s little experiences.

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Your email promos are failing: change the subject

Craft email promo subject lines that entice readers to open! Smart hotel marketers know that marketing emails sent to targeted audiences are one of the best tools for driving direct bookings. However, those emails are worthless if they’re ignored or worse, swiftly deleted without being opened. There is only ONE way to amp up your email’s chances of being opened: Write …

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What do meeting planners want? Surprising survey results:

To help hotel sales managers win at various phases of the sourcing process, Tambourine partnered with EproDirect to collect insights from more than 83,000 meeting planners to find out what promos and incentives peak their interest, what marketing strategies actually influence them and what impacts their booking decisions. After analysing the data, Tambourine discovered some things you might expect along with some …

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Get out from under your desk

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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10 secrets of luxury hotel websites (part two)

Here’s part 2 and the final five tips for luxury hotels and resorts: 6) Luxury hotel websites synthesise design and e-commerce Clearly, luxury hotels need to be vigilant about their online presentation and perception, but the savviest upscale properties understand that e-commerce tactics and visually arresting design CAN coexist beautifully … and profitably. A few elements to keep in mind: …

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10 secrets of luxury hotel websites (part one)

Unique amenities, exclusive experiences and personalised service used to be the proprietary domain of luxury hotels … but now these offerings have become mainstream in hotels from midscale upwards. This means that high-end hospitality brands have had to raise the bar even higher to convey an extraordinary guest experience and differentiate themselves in meaningful ways. But this isn’t easy in …

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Tell guests why they should book direct

Constantly remind guests that booking direct is better by prominently displaying your direct booking benefits on all of your marketing channels. One of the simplest and most impactful ways you can convince your guests to book direct is to tell them WHY they should. After all, once a customer finds you on an OTA, the first place they usually go …

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Can you describe your typical guest?

Sharpen your marketing’s effectiveness by first determining exactly who your target audiences are. Surprising fact: most hoteliers don’t know who their target market is. It’s all too easy to say you want to market to “everyone” including business travellers, couples, families, golfers, city explorers, foodies, outdoor adventurers… you get the picture. But, brilliant hotel marketing doesn’t happen by mistake. If …

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5 hotel sales tactics to jumpstart 2017

A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity. Here are five tactics for jumpstarting your hotel sales performance in 2017 and establishing momentum for the next 12 months: Have a kick-ass kick-off! Seize this moment to fire up your group sales team and send …

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