in fn
Sunday, April 30, 2017
Samsung Website Header Banner
Hirum Next Gen Website Title 728×90

Tambourine Blog

Tambourine Blog
Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.

How can a WWII scientist help your hotel survive?

In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes to strengthen the planes and prevent future losses. They assumed that the evidence clearly indicated where they should place the extra protection. But one American scientist wasn’t so sure…  Abraham Wald, …

Read More »

How to use the world’s best (free) hotel photographers

Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests. Modern travellers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands. This is especially true for your hotel photography. Gone are the days with fake ‘guests’ smiling awkwardly …

Read More »

Create the ultimate hotel team with praise and applause

It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool in raising guest review scores and boosting future bookings. Consider this: Genuine praise = Happier and empowered hotel employees = An awesome guest experience = Glowing guest reviews A study by Globoforce in 2013 found that 89% of people felt more …

Read More »

The painful truth about hotel loyalty programs

For years, marketing gurus and experts have taught hoteliers to focus on driving bookings from their loyal customers. These are the guests who book a few times during the year. Admittedly, this seems like one of the smartest and most sound hotel marketing strategies around to boost direct bookings – market to the people who already know and love you. The …

Read More »

Watch what happens when OTA users actually shop online

Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many guests prefer booking hotel stays on an OTA instead of a hotel brand/direct website, Tambourine hired UserTesting.com, a well-known website testing company that records unbiased (but demographically relevant) consumers while they …

Read More »

Why you should treat every guest like a “foodie”

Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s and again in 2008, consumer behaviour shifted from consumption of expensive goods to an emphasis on enjoying life’s little experiences.

Read More »

Your email promos are failing: change the subject

Craft email promo subject lines that entice readers to open! Smart hotel marketers know that marketing emails sent to targeted audiences are one of the best tools for driving direct bookings. However, those emails are worthless if they’re ignored or worse, swiftly deleted without being opened. There is only ONE way to amp up your email’s chances of being opened: Write …

Read More »

What do meeting planners want? Surprising survey results:

To help hotel sales managers win at various phases of the sourcing process, Tambourine partnered with EproDirect to collect insights from more than 83,000 meeting planners to find out what promos and incentives peak their interest, what marketing strategies actually influence them and what impacts their booking decisions. After analysing the data, Tambourine discovered some things you might expect along with some …

Read More »

Get out from under your desk

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

Read More »