Friday, October 20, 2017

Tambourine Blog

Tambourine Blog
Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.

One way hotel marketers can be sales heroes

Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travellers, while your sales team is left to generate their own leads?

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Seven expert tweaks for your hotel’s PPC

From researching extensively for keywords, to monitoring which terms convert into traffic or bookings, to making adjustments depending on the season, weather, destination, special events…. It’s a lengthy and thorough process that requires more time than most hoteliers realise.

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How hotel website design affects ADR

Smart hotel websites can stimulate higher perceived value and ADRs. Your hotel website is the first place virtually all of your future guests will engage with your property and set expectations. But more importantly, as hotels struggle to increase rates in the face of new supply and maxing occupancy… your hotel website can actually help you to sell guestrooms at …

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The secret weapon page on your hotel website

Expedia, Priceline and all the others simply can’t keep up on every hotel’s policies and can’t compete for searches for information on pet policies, cancellation policies, etc. Use this to your advantage and get more people to land on this page, while gaining an edge on the OTAs in the process.

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Budgets are coming: 7 lessons from Game of Thrones

Hotel marketers are sharpening their pencils for battle. Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle. To help hoteliers prepare, we turn to the lessons, themes and quotes we’ve learned while watching …

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