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Events
Five ways accom marketers stumble on the way down the aisle
Don’t drop the ball on big wedding business.
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Industry
Is this the shortest path to a direct booking?
When it comes to hotel advertising channels, metasearch advertising is the new, big kid on the block, spanning multiple platforms,…
Read More 20 surprising digital marketing stats every accom marketer should know
We painstakingly compiled these updated 20 digital marketing nuggets to help you validate and benchmark your digital marketing efforts. You’re…
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Industry
78 billion reasons hotel marketers aren’t spending enough to sell weddings
The wedding industry is booming, yet accom marketers continue to baulk at the idea of dedicating additional resources and marketing…
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Industry
Accom marketing: Let your goals be your guide
Every year, budgeting season rolls around and every year hotel marketers return to their crystal balls, asking themselves: “Just how…
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Industry
Why travel intent products are baffling accom
In the war to shift share away from the OTAs and maximise direct bookings, hotel marketers have become tactical experts…
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Industry
Starting over? Six digital rebranding strategies to give your accom a head start
When rebranding, deflagging or changing ownership, it’s tempting to just wipe the slate clean and start fresh.
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Developments
Support your accom’s F&B with four easy tactics
Hotels looking to differentiate themselves in the market are hoping to lure experience-seeking travellers and locals with stunning social spaces…
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Industry
Learn the marketing moves to capture new audiences
One of the biggest mistakes accommodation marketers make when planning ad campaigns and promotional offers are building these campaigns around…
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Industry
Three reasons why Facebook & Instagram dominate accom marketing
Social media advertising has become a seemingly unstoppable force that is transforming the ways accom operators allocate their marketing funds.
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