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Industry
Four things accom can learn from good destination marketers
When the messaging of both your DMO and accommodation are aligned, you can stop overlapping your efforts, leading to much…
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Industry
The art of making your accom likeable online
A vital and powerful psychological trigger is likeability. The more likeable and relatable your accommodation comes off, the more profitable…
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Industry
Still selling rooms? Here’s how to start selling an experience
One of the most frequently uttered accommodation marketing catchphrases of recent years has been 'selling experiences', but while many marketers…
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Management
Want more direct bookings? Avoid the ten-second trap
According to research by the Nielsen Norman Group, you have about ten seconds to convince a visitor to stay on your…
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Industry
Marketing for the ages: How to attract intergenerational guests
What happens when a hotel marketer wants to attract guests from across age groups?
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Industry
Accom, what’s the one metric that matters?
As accommodation marketers, we have dozens of metrics to deal with….but we humbly suggest there’s one that should matter more…
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Industry voices
The five pivotal steps to finding the right social media influencer for your property
For accom marketers, it’s become an all-too-common e-mail: A self-dubbed social media “influencer” wants a free stay at your property,…
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Management
Five examples of accommodation website innovation
It’s taken years of investment, mistakes and hard work, but accommodation marketers are now rapidly catching up with the digital…
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Industry
We took a million hotel photos: here’s what we learned
What are the commonalities behind the great images that can make or break your property?
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