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Industry
How to make accom’s best guests stay longer – and keep coming back
With the potential for higher average daily rates, more room nights, and more spend on-property, it’s easy to see why…
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Guests are talking. Are you answering?
Whether calling out to Alexa for weather information or turning to Siri for restaurant ideas, voice search has risen dramatically…
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Tourism
Accom has made a mess of Instagram, let’s clean it up
The importance of your accommodation's Instagram page is growing in lockstep with the popularity of the social media platform. Rest…
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Management
Look busy and sell healthy: Top tips on how to whip bookings into shape
Marketing specialists Tambourine share their insights on how to appeal to today's discerning guests...
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Industry
10 essentials of a killer accommodation website
There are a number of proven elements that when applied consistently, can transform a hotel website into a true market…
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Industry
Marketing budgets: How much is enough?
According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on…
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Industry
Forget your accommodation. It’s all about emotions..
Instead of focusing on your rooms, your restaurant, your spa or any of your travel awards, focus on the emotional…
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Industry
Can social media advertising rescue slow booking periods?
No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face…
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Industry
20 free tools every marketer should know about
Let’s start off by busting one of the biggest marketing myths: Great accommodation marketing requires a massive investment.
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Industry
Three secrets your booking engine is dying to tell you
Your booking engine holds a goldmine of free data, but only if you take the time to unearth it.
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