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Industry
Top tips for smoothing the booking experience
Nothing kills a potential booking faster than hidden costs, while too many options upfront can cause decision paralysis.
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Industry
The Ten Commandments of email marketing
Smart hotel marketers prioritise keeping up to date on email marketing best practices in order to continually improve their programs…
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Industry
Why accom marketing is so hard – and what to do about it
Hotel marketing is getting more and more complicated, and it's unlikely that the trend will revert any time soon, so…
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Industry
Why smart marketers are going ‘old school’
The more our school days fade away in the rear view mirror of life, the further we get from some…
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Marketing
Why metasearch makes sense for savvy marketers
Traffic to metasearch sites has tripled since 2014. This isn’t likely to slow down any time soon, given developments like the meteoric…
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Industry
Which direct booking incentives actually work?
The question is: What’s specifically working right now to motivate consumers to book direct?
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Industry
Ditch the marketing no-nos bringing you down
Usually, we offer insight on the hotel marketing tactics, tools and strategies you should adopt to drive more revenue to…
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Industry
Reduce booking abandonment with this easy fix
Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.
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Industry
How guests decide whether to buy on your hotel website
Creating trust, experts say, is not as simple as just touting your brand affiliation or TripAdvisor rating...
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