Marketing
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How to maintain the guest relationship with a personal touch
Small accommodation providers take note: the relationship that you develop with your guests is more important than ever. In fact,…
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How to convert business travellers to bleisure guests
Of all three travel segments that bring dollars to your property, the corporate market holds the most year-round promise. Corporate…
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Is your web presence strong enough?
Online marketing presence is critical to your business’s success or demise. You will have heard it said before: “First impressions…
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Want more bookings? give consumers less to choose from
Your guests live in a world overloaded with content, chaos and way too many choices. Just think of the last…
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3 things revenue managers can learn from psychologists
For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But,…
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OTAs are marketing directly to your guests – and so should you
In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two…
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3 ways to overcome the perception that OTAs are cheaper
It’s all too easy to blame OTAs for your hotel’s shrinking profits by pointing fingers at their costly commissions and…
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3 big reasons hotels need to track inbound phone calls
We all know how important it is to monitor data from digital marketing campaigns that boost hotel direct bookings...
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The one question that terrifies hotel marketers
You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your…
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Join the fun: go Pokemon crazy!
If you haven’t heard about the latest millennial obsession, Pokemon Go, then you must be living under a rock. It…
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