The Sunshine Coast is launching a new multi-media campaign to capitalise on Australians looking to escape the Commonwealth Games.
The campaign will be promoting the region’s beachside culture, lush hinterland, natural features, food scene and immersive encounters in a promotion that will feature print, online and social media advertising.
It will principally target the drive market from Queensland and NSW, and will run throughout the remainder of March and April to capitalise on the Easter school holidays.
The ‘Come to Life on the Sunshine Coast’ campaign will highlight the idea that, while the Commonwealth Games will be the centre of attention for many Australians in April, just a few hours north is a region that is ideal for families and couples to escape the hustle and bustle.
The Sunshine Coast has been closely involved in the Commonwealth Games, hosting nine teams for pre-Games training.
Visit Sunshine Coast CEO Simon Latchford says the campaign will also target visitors to the Games looking to explore other regions during their visit.
“We think the Commonwealth Games will be fantastic for Queensland and Australia and we have enjoyed being part of the build-up,” he said.
“We expect many international visitors coming to the Games to want to see other parts of the state, and with our ease of access to Brisbane Airport, the Sunshine Coast is ideally placed to show a less frenetic destination in Queensland.
“For the intrastate and interstate markets, the Sunshine Coast offers a perfect destination for holiday makers during Easter and the subsequent school holiday period and many of our tourism and accommodation operators are offering special deals to attract visitors during this period.
“Of course, if people want to go for their own personal gold during their Sunshine Coast stay, we can offer incredible natural cycle and running tracks, along with any number of water courses.
“They just won’t have the crowds and expense to contend with.”