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How to convert business travellers to bleisure guests

Of all three travel segments that bring dollars to your property, the corporate market holds the most year-round promise.

Corporate travel is often the most dependable year after year, and business guests tend to spend more at your property since they get reimbursed for most of their costs.

Want more corporate business? Convince your business travellers to extend their stay even longer, and even invite their family!

Here’s one way to do it:

Create an offer solely for business travellers that extends the corporate rate a few days before and after their reservation. Then, consider adding on simple perks during those extra days that address “bleisure” needs such as complimentary breakfast, a late check-out, passes to a nearby gym (if your property doesn’t offer a fitness centre) and a calendar of unique/authentic local events happening nearby.

Once the offer is created, use your CRM system to share the offer with all guests marked with corporate rate codes in your PMS before their stay. Include the offer in their pre-stay email, remind them at check-in and if possible… leave them a note during their stay.

About Tambourine Blog

Tambourine Blog
Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.

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