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American travellers are taking less trips but spending more, new research shows

U.S. travellers are now spending 25 percent more per trip in 2023 vs. 2019

American travellers are spending 25 percent more per trip in 2023 than in 2019, but they are taking fewer trips overall, new research from Arival shows. 

Arival, the research authority for the tours, activities and experiences industry, has released its 2024 Experiences Traveler Outlook report, which has revealed that U.S. travellers are now spending 25 percent more per trip in 2023 vs. 2019.  

The research surveyed 1000 qualifying U.S. active travellers in the fall of 2023, on their behaviour, preferences, attitudes and intent for travel experiences – including day tours, activities, attractions and events.


In parallel, American travellers are still not taking as many trips in 2023 as they did in 2019.  Frequent travellers – those who took at least four leisure trips per year – account for just 28 percent of travellers in 2023, down from 40 percent in 2019.

“U.S. travellers may now be taking fewer trips, but they are making the most of them, spending more time with family and friends, and booking more tours, activities, attractions and other travel experiences,” co-founder and CEO of Arival Douglas Quinby said.

“Travellers did nearly twice as many tours per trip this year vs. 2019, and spent more on activities and attraction tickets as well. Demand for tours and attractions continues to grow as travellers increasingly put experiences first when it comes to travel planning and spending priorities.”

However, trips to Europe grew substantially in 2023.  Fourteen percent of U.S. travellers said they visited Europe in 2023 – compared with just 10 percent in 2021. 

In parallel, domestic travel, which surged during the pandemic, is now lagging, with just 59 percent taking a US vacation in 2023, compared with 70 percent in 2021.

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6 months ago

Obviously the high price inflation has been a factor

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