Marketing
-
Are you misrepresenting your property?
Looking back to one of my first positions working for a large overseas travel agency in the UK, I remember…
Read More -
Quest Rockhampton: A change for the better
Traffic, crowds and constant noise – the busy streets of Brisbane can be a tough environment for anyone to deal…
Read More -
Quest helps take your hospitality career to the next level
Climbing the corporate ladder when you work in hospitality can be limiting. You may reach the senior level of general…
Read More -
Franchising in Australia
The franchise sector is a major contributor to the Australian economy, generating an estimated $131 billion in annual revenue and…
Read More -
The risks of data sharing
Recently several managers have been caught out by unwittingly handing over their sensitive business data to a third party believing…
Read More -
Brand Loyalty: A value proposition
Since the GFC we’ve seen a constant erosion in yields or margins across all industries and all levels of business.…
Read More -
Branding made simple
If you are an independent accommodation property owner that is thinking of becoming a member of a well-known brand you…
Read More -
A Brand Licensing Point of Difference
Flexibility is the key to SilverNeedle Hospitality’s successful brand license model. Deciding on which hotel brand license to invest in…
Read More -
Art Series introduces the late, late checkout
Melbourne’s Art Series Hotels is to allow guests to check out hours or even days late in a new campaign…
Read More -
Get Your Staff Online With Online Sales
In preparing to be a guest speaker at three different hotel conferences recently, I had our KTN team conduct some…
Read More