Marketing
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Franchising in Australia
The franchise sector is a major contributor to the Australian economy, generating an estimated $131 billion in annual revenue and…
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The risks of data sharing
Recently several managers have been caught out by unwittingly handing over their sensitive business data to a third party believing…
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Brand Loyalty: A value proposition
Since the GFC we’ve seen a constant erosion in yields or margins across all industries and all levels of business.…
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Branding made simple
If you are an independent accommodation property owner that is thinking of becoming a member of a well-known brand you…
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A Brand Licensing Point of Difference
Flexibility is the key to SilverNeedle Hospitality’s successful brand license model. Deciding on which hotel brand license to invest in…
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Art Series introduces the late, late checkout
Melbourne’s Art Series Hotels is to allow guests to check out hours or even days late in a new campaign…
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Get Your Staff Online With Online Sales
In preparing to be a guest speaker at three different hotel conferences recently, I had our KTN team conduct some…
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Mobile Solutions Will Keep Tabs on Business
Accommodation managers and operators can expect to see more mobile tablet and smartphone solutions coming on to the market to…
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A New Tool To Harvest Referral Business
I think many accommodation providers understand how strongly I feel about the ability of travel social media like TripAdvisor to…
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MICE in Marcoola
Motivate your staff at Ramada on Marcoola Beach! Ramada on Marcoola Beach by Wyndham is fast becoming one of the Sunshine…
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