Technology
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Why rich guest data is a game changer for hospitality
Seventy percent of consumers expect more personalised services from brands. But until recently, the concept of true personalisation in the…
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Hot tips to increase repeat business
There is much focus these days on the value of repeat business within the accommodation industry but what is often…
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5 signs your hotel has surrendered to its OTA addiction
OTAs can be a tough addiction to kick. Owners know they cut into your profits. They can take control of your bookings.…
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What you need for your small hotel’s WordPress booking engine
WordPress is one of the most popular content management systems available, because it’s free and reliable. To recap, a content…
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Hotel guests earned via phone worth more than web
George Bernard Shaw once said, “The single biggest problem in communication is the illusion it has taken place.” The rise…
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Is good quality guest Internet now a necessity?
How the world has changed. For many of us, it doesn’t seem too long ago that it was not even…
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Hotels squander millions by ignoring their best prospects
Ask most hoteliers how they attract prospective guests and they’ll tell you about their marketing campaigns and loyalty programs. Ironically,…
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Top 3 challenges to increasing direct bookings (and what your B&B can do about it)
When you were just starting out, a booking was a booking – you didn’t care where it came from. But…
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How to increase your direct bookings using the ‘billboard effect’
There’s been a lot of talk recently about the ‘billboard effect’ and how it can result in an increase of…
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Wifi is becoming much more than simple internet access
Many people still view wifi as a service that connects people wirelessly to the internet. While that is completely true,…
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