Choice In Market Data Link With STR
STR Global, a leading provider of market data to the world’s hotel industry, and Choice Hotels International, Inc have signed a global agreement providing benchmarking services to all Choice hotels.
Initially, STR Global will work together to roll out the Star program to hotels in the United Kingdom, Australasia, Mexico, Central and South America, Germany and France in 2011.
Choice has more than 495,000 rooms globally with the brands such as Clarion, Quality, Comfort and Sleep Inn, ranging from limited-service to full-service hotels in the economy, midscale and upscale segments.
We are delighted to deepen our relationship with Choice Hotels International and provide our benchmarking services to its hotels”, commented Elizabeth Randall, managing director of STR Global. “We work with all major hotel chains that benefit from our daily and monthly reports to set their revenue management and sales and marketing strategies”.
“Choice Hotels International has chosen STR Global as its provider because they offer the depth of coverage on a global basis to enable us to get the data from one trusted source and provide our hotels and our corporate office with access to the performance and benchmarking results in a practicable and easy-to-use manner”, said Bill Carlson, SVP Performance Analytics, Choice Hotels International.
Choice franchises more than 6000 hotels, representing more than 495,000 rooms and, as of December 31, 2010, more than 600 hotels were under construction, awaiting conversion or approved for development.
