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Coach Tourism Takes Message to Canberra

Coach tourism operators today converged on Canberra for the launch of ‘Moving People Across Australia’ a National Policy for the Australian coach sector.

Moving People Across Australia, was launched by minister tourism, Martin Ferguson. The Policy Statement outlines key challenges faced by coach tourism operators in attracting business and proposes solutions the industry can undertake with the support of government.

“At more than $5 billion turnover annually the coach sector is a valuable contributor to the tourism industry and the economy”, said executive director of the Bus Industry Confederation of Australia, Michael Apps. “Coaches have long been the poor cousin in the tourism sector, and the development of this National Policy Statement is about presenting a unified view on how we can grow the coach tourism sector and the role of industry and government in getting there,” said Apps.

Tourism Research Australia’s 2008 Transport fact sheet found that on average international visitors travelling by coach stay longer in Australia and spend more during their trips than those travelling by plane. The research found on average international visitors travelling by coach stay for 26 nights and spend $8246 on their trip compared with aircraft travellers who stay for 16 nights, and spend $6933 in total.

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