Asia forces restructure at Crown management

Increased competition from Asian casinos and Sydney’s Star complex has forced the Crown Casino into a management rethink as part of a plan for efficiencies and to modernise its management system.

It is believed that some redundancies are inevitable and an announcement is expected today [13 February].

The restructure is aimed at “modernising” some of the more archaic management structures that dominate Australian casinos and that date back 40 years.

It is also part of a grand plan of the casino operator to give its Perth and Melbourne casinos a facelift, spending more than $2 billion on refurbishments as it fights for a slice of the lucrative Asian VIP market. Australia’s share of gaming revenue captured in south-east Asia has fallen from 30% to 9% over the past five years due to competition from Singapore and Macau. Since Singapore allowed two casinos to open up, tourist arrivals to Singapore have increased by 19% and Singapore’s GDP has experienced double-digit growth.

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