Research shows that coffee is the most popular beverage worldwide with over 400 billion cups consumed each year.
So how do resorts, hotels, motels, restaurants and cafés stay in touch with trends and choose the right coffee products for their business?
Globally the coffee industry employs more than 20 million people and it is grown in over 45 countries worldwide. We are spoilt for choice with so many coffee brands, blends and products. Studies of the Australian coffee market indicate that consumers tend to be brand-loyal and in recent years have become more sophisticated in their coffee choices.
Consumers are now experimenting with espresso coffee at home and expect to get the same quality coffee when they stay in a hotel.
Belinda Lees of Lavazza says there is an increasing demand for accommodation in-room beverage options to match what guests drink in their own homes. “More people now consider capsule coffee machines for home over traditional coffee machines and many accommodation providers are now requesting these same machines to be available in their premium rooms,” she says. “I expect that before long this will become a core offering in all rooms for accommodation providers in the higher end of the market.”
Patrick Stobbs, country business manager, Nestlé Professional agrees that more guests want cafe style beverages that are growing in popularity.
“Consumers are looking for ‘me moments’ that offer indulgence in these specialty flavours whether at work or at play.”
He adds that coffee technology is improving all the time with heavy investments in new technologies to deliver espresso quality coffee in a non-espresso manner. “Espresso is not always the most efficient method of serving coffee so the race is on for all suppliers to deliver better systems that deliver the same quality.
Portion-control coffee options are also important to the accommodation industry and he says consumers want brands they know and trust. “We offer Nescafé Gold as a freeze dried premium coffee or Nescafé Blend 43, as well as tea, Milo and hot chocolate sachets. Guests expect brands and variety and this is essential to delivering an in-room experience for them,” he says.
Tas Chronis, managing director of Douwe Egberts Coffee Systems, agrees that consumers are more receptive to well-known brands, saying their Moccona instant coffee range is a popular in-house product because it is trusted and recognised.