Perth selected for launch of new hotel brand

InterContinental Hotels Group will introduce one of the world’s fastest growing hotel brands to Australia, with the signing of the Holiday Inn Express hotel in a prime Perth CBD location.


Perth-based developer Sunfire Asset has engaged IHG to manage a new-build 224-room Holiday Inn Express hotel, to be located at 257 Adelaide Terrace, overlooking the Swan River.

The new $35 million development will incorporate a 20-floor hotel and a circa 1888 heritage house, with construction expected to commence in mid-2013 and the opening slated for early 2015.

As a Holiday Inn Express hotel, it will offer uncomplicated guest rooms with a smart, modern and consistent layout and a select range of amenities, at a competitive price. Features will include convenient Grab & Go breakfast, intimate meeting spaces, self-service facilities including laundry, and complimentary wi-fi.

The development addresses the growing demand for additional hotel rooms in Perth, which boasts Australia’s highest CBD hotel occupancy rates, sitting at 85.1% in December 2012 and forecasted to rise to 88.2% in the financial year to June 2015. The average price of a Perth hotel room is also expected to increase 30% by December 2015 from $199 to $259.

Head of Sunfire, Ralph Nunis said the Holiday Inn Express model offered a great solution for the Perth market and was a great fit for the development.

“There is real investment potential in Perth hotels at the moment, with the mining capital of Australia experiencing soaring room rates and a shortage of guest rooms. The CBD hasn’t seen a new hotel build for more than a decade, so we’re delighted to be working towards a solution for both business and leisure travellers to the city,” Mr Nunis said.

“Once open, the Holiday Inn Express business model also means we will be able to keep operational costs down and room rates at affordable levels, while meeting the highly competitive demands of the market for comfort, convenience and value.”

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