Tuesday, October 16, 2018

TripAdvisor grabs tenth of all traffic to hotel-related sites

TripAdvisor‘s dominance in the world of online hotel activity is illustrated once again with data showing it is capturing one tenth of traffic to accommodation sites.

The user review brand (and now metasearch site) added 0.25% to its market share between June and July this year, putting it at more than double that of the growing Priceline-owned Booking.com site.

The highest ranking chain in the US is Marriott with 2.5% market share in the destination and accommodation category.

Most popular travel websites in the US for July 2013
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 14.66% 1
2 Priceline.com www.priceline.com 11.46% 2
3 Hotwire www.hotwire.com 6.91% 3
4 Travelocity www.travelocity.com 6.3% 4
5 CheapOair www.cheapoair.com 5.83% 5
6 Orbitz www.orbitz.com 5.27% 6
7 Kayak www.kayak.com 4.84% 7
8 Yahoo! Travel travel.yahoo.com 4.77% 8
9 bookingbuddy www.bookingbuddy.com 3.31% 9
10 Travelzoo www.travelzoo.com 3.19%


Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 10.22% 1
2 Booking.com www.booking.com 4.90% 2
3 Hotels.com www.hotels.com 3.77% 3
4 Marriott International www.marriott.com 2.55% 4
5 Hilton Hotels Online www.hilton.com 2.21% 5
6 Vacation Rentals by Owner www.vrbo.com 2.16% 6
7 InterContinental Hotels Group www.ihg.com 2.11% 7
8 Carnival Cruise Lines www.carnival.com 1.52% 8
9 Choice Hotels International www.choicehotels.com 1.44% 9
10 National Park Service wwww.nps.gov 1.17%

About Richard McGill

Check Also

Home invasion: Marriott embraces share economy

Marriott International is further blurring the lines between homeshares and hotels with the announcement it will expand its London homesharing pilot to encompass Paris, Rome and Lisbon.

Magnificent managers mentor to the max..

If your accommodation is looking to improve guest service satisfaction, one of the first steps mid-level managers should do is evaluate how they’re mentoring or developing front-line staff.

Exclusive: Airbnb fights back on claims it’s hurting regional accom

Australia’s hotel industry may be thriving alongside Airbnb, but smaller regional operators say the picture is very different. 

Leave a Reply

Your email address will not be published. Required fields are marked *