Wednesday, August 15, 2018

TripAdvisor grabs tenth of all traffic to hotel-related sites

TripAdvisor‘s dominance in the world of online hotel activity is illustrated once again with data showing it is capturing one tenth of traffic to accommodation sites.

The user review brand (and now metasearch site) added 0.25% to its market share between June and July this year, putting it at more than double that of the growing Priceline-owned site.

The highest ranking chain in the US is Marriott with 2.5% market share in the destination and accommodation category.

Most popular travel websites in the US for July 2013
Rank Website Domain Percentage of Visits Previous Position
1 Expedia 14.66% 1
2 11.46% 2
3 Hotwire 6.91% 3
4 Travelocity 6.3% 4
5 CheapOair 5.83% 5
6 Orbitz 5.27% 6
7 Kayak 4.84% 7
8 Yahoo! Travel 4.77% 8
9 bookingbuddy 3.31% 9
10 Travelzoo 3.19%


Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor 10.22% 1
2 4.90% 2
3 3.77% 3
4 Marriott International 2.55% 4
5 Hilton Hotels Online 2.21% 5
6 Vacation Rentals by Owner 2.16% 6
7 InterContinental Hotels Group 2.11% 7
8 Carnival Cruise Lines 1.52% 8
9 Choice Hotels International 1.44% 9
10 National Park Service 1.17%

About Richard McGill

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