Wednesday, August 15, 2018
WebTraffic

TripAdvisor grabs tenth of all traffic to hotel-related sites

TripAdvisor‘s dominance in the world of online hotel activity is illustrated once again with data showing it is capturing one tenth of traffic to accommodation sites.

The user review brand (and now metasearch site) added 0.25% to its market share between June and July this year, putting it at more than double that of the growing Priceline-owned Booking.com site.

The highest ranking chain in the US is Marriott with 2.5% market share in the destination and accommodation category.

Most popular travel websites in the US for July 2013
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 14.66% 1
2 Priceline.com www.priceline.com 11.46% 2
3 Hotwire www.hotwire.com 6.91% 3
4 Travelocity www.travelocity.com 6.3% 4
5 CheapOair www.cheapoair.com 5.83% 5
6 Orbitz www.orbitz.com 5.27% 6
7 Kayak www.kayak.com 4.84% 7
8 Yahoo! Travel travel.yahoo.com 4.77% 8
9 bookingbuddy www.bookingbuddy.com 3.31% 9
10 Travelzoo www.travelzoo.com 3.19%

 

Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 10.22% 1
2 Booking.com www.booking.com 4.90% 2
3 Hotels.com www.hotels.com 3.77% 3
4 Marriott International www.marriott.com 2.55% 4
5 Hilton Hotels Online www.hilton.com 2.21% 5
6 Vacation Rentals by Owner www.vrbo.com 2.16% 6
7 InterContinental Hotels Group www.ihg.com 2.11% 7
8 Carnival Cruise Lines www.carnival.com 1.52% 8
9 Choice Hotels International www.choicehotels.com 1.44% 9
10 National Park Service wwww.nps.gov 1.17%

About Richard McGill

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