Nature Coast to showcase at trade shows

Sunshine Coast Destination and Fraser Coast Opportunities are joining forces to showcase Australia’s Nature Coast to trade in Sydney and Melbourne from 7 to 11 April.

They will be joined by 20 tourism operators from the two regions presenting a series of workshops and forums on Australia’s finest nature products and experiences for tourism product managers.

Australia’s Nature Coast was launched almost a year ago and the initiative is a partnership between Sunshine Coast Destination, Fraser Coast Opportunities, Tourism Noosa, Gympie Cooloola Tourism, Destination Gympie Region, Great Sandy Biosphere and Noosa Biosphere to promote a world class eco-destination.

Spanning the Sunshine and Fraser coasts, Australia’s Nature Coast represents ‘the best of Queensland’s’ natural attractions and experiences, including two UNESCO Biosphere Reserves side by side; the Great Sandy and Noosa biospheres, a display of nature seen nowhere else in the world. World Heritage listed Fraser Island; Lady Elliot Island the most southern island on the World Heritage listed Great Barrier Reef; 47 state and national parks, reserves and forests, over 200km of pristine beaches, calm rivers and waterways and an abundance of birdlife.

Key insights from Tourism Australia’s international consumer research project show that one of Australia’s key strengths is its world class nature. According to the research, 56 per cent of long haul travellers are ‘passionate’ about, and motivated to travel by, nature based activities.

At the expos, Australia Nature Coast operators will launch new product that allows visitors to experience the region in sustainable, eco-compatible and interactive ways.

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