Choice’s new Property Numbers Soar to 10 Year High

Building on its best year of new property growth in almost a decade, Choice Hotels Australasia has continued its rapid growth and expansion across Australia with the addition of five new properties, spanning New South Wales, Queensland, Victoria and Western Australia.

Choice Hotels ramped up its growth focus in 2014 to meet significant market demand as well as ensuring the ever changing needs of consumers continue to be met and exceeded by Australia’s largest franchise hotel group.

Trent Fraser, Choice Hotels Australasia’s chief executive officer, said the hotel group is experiencing growth levels not seen across the group since 2004. “With 17 new property additions already secured for the group in the first half of 2014, Choice Hotels Australasia is on target to have its best year for hotel openings in more than a decade.”

In New South Wales, Choice Hotels has added Econo Lodge Metro Newcastle to its value-conscious portfolio. Located 20 minutes from Newcastle airport and 15 minutes from Newcastle CBD, the 27 room, 3 STAR property provides visitors with a convenient and comfortable base from which to explore New South Wales’ second largest city.

Expanding its Queensland presence, Choice Hotels has also signed Comfort Inn Discovery Cairns and Clarion Hotel the Hudson Townsville.

Located a mere 500 metres from Cairns city centre, the Comfort Inn Discovery Cairns is a five minute stroll to the famous Cairns Esplanade. Featuring classical North Queensland balconies and lush tropical surrounds, the property comprises of 53 spacious 3.5 STAR rooms including standard, queen, twin and superior options.

Formerly known as Central City Motel, Clarion Hotel The Hudson Townsville is situated in the very heart of Townsville. Currently undergoing a $1.5 million refurbishment due for completion late 2014, the hotel will provide guests with superb accommodation as well as convenient access to the famous ‘Strand’ eating precinct, casino and convention centre.

In Western Australia, the latest property to join the Choice Hotels stable is Quality Hotel Bayswater. The 40 room, 3.5 STAR property is located within easy walking distance of public transport as well as local shops and cafes. Originally constructed in 1893, the hotel retains many of its original unique interior features, including a stunning pressed metal decorative ceiling and ornate timber mantels.

Choice Hotels has further expanded its Western Australian offering with the addition of Quality Suites Fremantle. The Fremantle property is a stylish and sophisticated hotel located in the heart of the historic and iconic port city, just meters from the popular Fremantle restaurant and cafe strip on outh Terrace.

Choice Hotels Australasia has 270 hotels across Australia, New Zealand and Singapore, with in excess of 14,000 rooms.

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