Thredbo Naming Rights Battle Over

The long-running entity brand battle over the use of the Thredbo name was finally decided after the Federal Court handed down its decision on the appeal on Monday [21 July], finding against Kosciuszko Thredbo and the Thredbo Resort Centre.

The case was brought by Kosciuszko Thredbo, leasee of Thredbo Village and Thredbo Resort and Thredbo Resort Centre, that manages reservations for accommodation at Thredbo against Thredbonet, that manages accommodation, seeking to restrain Thredbonet from using the word. The companies, represented by King & Wood Mallesons, had lost a Federal Court case in June and appealed that finding, arguing that Thredbonet’s use of the word was a breach of consumer law.

The court found Thredbo to be a geographical name and said the appellants were not entitled to a monopoly over its use. It cleared Thredbonet – represented by Hazan Hollander – of misleading and deceptive conduct.

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