News

Do bricks and mortar travel agents have a future?

Could claims that the Internet is killing bricks-and-mortar travel agencies be exaggerated?

 

When it comes to booking overseas holidays, the latest findings from Roy Morgan Research reveal that more Australians still choose traditional agents over their online (and other) rivals.

In the year to June 2014, 4,715,000 Australians had taken an overseas holiday in the last 12 months. When we look at the booking behaviour of those whose last trip was overseas, almost half (47 per cent) booked through a conventional travel agent, while 16 per cent used an online-only agency.

Admittedly, these figures are quite a contrast to those from June 2007 (when 71 per cent of people who took an overseas holiday booked it the bricks-and-mortar way and 6 per cent booked it via online only agencies) but they do suggest that, even amid the proliferation of booking websites, there is a place for bricks-and-mortar travel agents who offer expert, cost-effective and comprehensive overseas options.

AMG49-MKG-Roy-Morgan

Booking sources by Australians whose last holiday was overseas: 2007 vs 2014

Related Articles

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Back to top button
WP Tumblr Auto Publish Powered By : XYZScripts.com
AccomNews
0
Would love your thoughts, please comment.x
()
x