Event app launched for Gold Coast

Sofitel Gold Coast Broadbeach asserts its innovative edge as a business events hotel by launching an advanced event app – Events@SGC – thanks to leading audiovisual provider AVPartners.

Utilising cutting-edge app technology, including gamification and social media tools, Events@SGC is provided through a partnership between AVPartners and American mobile event app developer DoubleDutch. Delegates can look forward to a seamlessly integrated event experience offline and online at the luxury beach destination.

Events@SGC enables delegates to access up-to-date documentation such as programs and flyers, videos, venue and location maps, plus speaker, attendee and exhibitor information for current events. The latest social media tools have also been integrated into the app so delegates can share posts from within Events@SGC to Facebook, LinkedIn and Twitter. These inclusions encourage interaction between event delegates as they post updates, tag their location, like posts, comment on each other’s posts and send private messages.

Michael Clarke, partner at AVPartners said, “Sofitel Gold Coast Broadbeach is a great venue offering a stunning beach and shopping experience for both delegates and guests. AVPartners and Sofitel Gold Coast Broadbeach have a very strong relationship and we’re very pleased to launch this cutting-edge app with the hotel which will really enhance the state-of-the-art events held at the venue.”

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