International group ties up with GALTA

The International Gay & Lesbian Travel Association has announced new two-year partnerships with Gay and Lesbian Tourism Australia and Sydney Gay and Lesbian Mardi Gras.

It says that by joining forces with the country’s top lesbian, gay, bisexual and transgender tourism organisation and its world-famous LGBT event, IGLTA can better fulfil its commitment to promoting global LGBT tourism.

IGLTA CEO John Tanzella said, “Australia is a key destination for LGBT travellers worldwide, but our outreach in the country didn’t appropriately reflect that. A formal partnership with these two important organizations will assist our members in promoting the great destinations and events there, and help GALTA and Sydney Gay and Lesbian Mardi Gras better connect with the global tourism market.”

GALTA is a national group of more than 240 tourism professionals dedicated to LGBT travel throughout Australia. Sydney Gay and Lesbian Mardi Gras is the community-based organisation that produces the legendary gay and lesbian festival in February and March each year. GALTA president Rod Stringer said, “We are proud to join with IGLTA in a strategic partnership that will allow us to showcase our growing Australia-wide membership of gay-welcoming tourism providers to the world. These are exciting times and while general tourism in Australia has somewhat stagnated, the potential to grow the LGBT inbound travellers to Australia is perfectly timed, especially with the lower Australian dollar making us a more attractive destination.”

As part of the agreement, IGLTA member buyers also will receive commissions for selling Sydney Gay and Lesbian Mardi Gras.

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