Charlize Theron sells Melbourne tower
LK Property Group, developers of Capitol Grand South Yarra, have announced Charlize Theron as the Face of Capitol Grand and brand Ambassador of Melbourne’s first six-star destination at the corner of Toorak Road and Chapel Street.
LK Property Group officially launched Capitol Grand last weekend at the Rolex Formula 1 Australian Grand Prix, where Theron appeared for the Melbourne property brand.
Chief executive of LK Property Group Larry Kestelman said Theron was the perfect choice to represent the international luxury that Capitol Grand will bring to Melbourne. In a new benchmark for property marketing in Australia, Theron will star in an impressive multimedia campaign created for Capitol Grand with the enticing tagline ‘Lead me into Temptation.’
She will also star in a short film shot by Oscar-winning Australian cinematographer Dion Beebe, featuring Capitol Grand and iconic imagery of Melbourne and South Yarra.
The residential aspect of Capitol Grand will comprise of a tower each on Toorak Road and Chapel Street, with the LK Tower offering apartments with 360° views of the city that will attract the most discerning buyers.
The entire development has been designed by award winning architects Bates Smart who have created the towers to appear differently from every angle.
“There is a gap in the Melbourne market of how we service high net-worth international visitors yet we are experiencing record visitor growth.
“Outside of the CBD, there is no integrated retail, dining and lifestyle destination that is accessible to international visitors – Chapel Street and Capitol Grand will be that place,” Mr Kestelman said.
The total cost of the development is estimated to be in excess of $500 million and initial works will begin late this year. Construction is anticipated to be completed by end of 2017, with properties to be handed over in stages.
