Westin launches Wellness Escapes
Westin Hotels & Resorts has revealed the next phase of its year-long Westin Well-being Movement with the announcement of Westin Wellness Escapes, an ongoing well-being series led by experts in the fields of mindfulness meditation, nutrition, yoga, running and more.
Taking place at Westin properties around the globe, the series will first launch in North America before rolling out internationally. Established health and fitness personality Holly Perkins will kick off the series by hosting the Women’s Strength Nation Live retreat this April, following her appointment to Westin’s Well-Being Council as the brand’s Move Well Advocate.
Westin Wellness Escapes are designed to inspire empowerment and help attendees pursue their well-being through interactive workshops, including fitness classes, healthy cooking courses, panel discussions, seminars and robust itineraries of wellness activities. The inaugural retreat, held at The Westin San Diego Gaslamp Quarter Hotel, April 10-12, will consist of a weekend-long curriculum of tutorials, exercises and activities designed to help participants’ cultivate their inner strength.
As a leading voice in fitness and the founder of Women’s Strength Nation, a resource dedicated to educating women on the value of strength training, Holly will offer guests the inspiration and tools needed to lead a healthy lifestyle. Westin will also partner with other wellness leaders to curate subsequent retreats in 2015.
“The Westin Wellness Escapes series is designed to motivate and educate those seeking to achieve or sustain a healthy lifestyle while still exploring the world,” said Brian Povinelli , Global Brand Leader for Westin. “Similar to Westin’s collaboration with New Balance, Holly’s involvement in the program reinforces the Move Well philosophy and lets us further cater to the diverse needs of our guests.”
Travellers are increasingly seeking quick and effective wellness breaks instead of extended holidays for mind and body reboots, choosing more accessible options that offer a brief change of scenery, relaxation and wellness activities. Leading research groups, such as Global Wellness Tourism Economy Report, predict that wellness tourism will grow by more than 9% per year through 2017, nearly 50% faster than overall global tourism.
Westin is capitalizing on this growing trend with Wellness Escapes to offer concise, thoughtfully organized itineraries for discerning, wellness-minded travelers. The series is inspired by the brand’s six pillars of well-being: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. Themes will vary across all events; with each workshop focused on well-being and the Westin brand philosophy, “For a Better You.”
