Google Hotel Finder intensifies OTA discussions about hotel bookings
The latest three updates Google made to its Hotel Finder function have had the industry talking about hotel bookings.
Using map-driven data to create a new search experience and increase traffic, combining Google Hotel Ads with the hotels’ current commission programs, and by crowdsourcing for more surveyed information about hotels, the updates could change the way providers feel about online marketing.
Semantic web and search engine optimisation specialist Brad Brewer said in a statement: “Have you heard of Google Hotel Ads Center? Since 2013, both Expedia and Priceline have shelled out over $7.6 billion to offer a personalised mobile experience marrying big data.
“With Europe getting more organised in its fight to end rate-parity, Google Travel has quietly integrated hotel inventory from major brands to promote personalised Limited Offers to signed-in Google users.
“The new rules allow Priceline.com, Expedia, TripAdvisor, Google or any other signed-in audience best available rates and in my opinion I believe the customer is in trouble.”
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