Move from flights to travel drives Skyscanner’s global growth
Skyscanner increased revenue in 2014 by 42 per cent to £93 million, with EBITDA of £20 million after launching first hotel apps.
The financial results were underlined by record visitor numbers, with over 35 million people around the world planning their travel each month on Skyscanner and a 77 per cent global increase in visitors on mobile devices alone.
Mobile growth continues to be key to Skyscanner’s strategy. In 2014, Skyscanner’s first hotel and car hire apps were launched globally, while Skyscanner also acquired leading Budapest-based app developer Distinction to accelerate the growth of its in-house mobile development team.
Skyscanner has also further diversified its business in the past 12 months away from flights to travel, with the launch of hotel and car hire apps as well as the establishment of Skyscanner for Business to deliver data-led tools to the travel industry. As a result, the non-flights contribution to overall revenues increased by 47 per cent in 2014.
The third significant area of focus in 2014 was in China, where Skyscanner acquired Chinese metasearch company Youbibi to establish its own product development team for China. Over 2014, there has been a 61% increase in unique monthly visitors from China as well as a 162% increase in mobile visitors. China continues to be a key part of Skyscanner’s growth strategy.
AccomNews is not affiliated with any government agency, body or political party. We are an independently owned, family-operated magazine.
