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TripAdvisor claims average review rating for Australian providers is on the rise

TripAdvisor has seen a steady rise in the past 10 years, increasing by almost 10% from 3.77 (out of a possible 5) in 2004 to 4.12 in 2014, according to a study.

It claimed the average accommodation review rating for Australia trailed behind the global average, but research illustrates that the gap has narrowed in recent years. In fact, in 2014 the average review rating of accommodations in both Australia and globally was 4.12.

A closer look at the average accommodation review rating by global TripAdvisor’s travellers across 10 Australian territories revealed properties on Norfolk Island had the highest average review rating historically.

In 2014, accommodations on Norfolk Island earned an average review rating of 4.78, out of a possible five. With an average accommodation review rating of 4.17, properties in Queensland and Tasmania were given the second and third highest review ratings by global travellers, respectively.

The study showed that the average review rating of bed & breakfasts (B&Bs) globally has consistently 
risen in strength in the past 10 years, indicating travellers are more satisfied overall with their B&B experience.

Closer analysis of the B&B and hotel global findings over the last five years (from the start of 2010 to the end of 2014), found that B&Bs were given an average review rating of 4.40 compared to the average review rating of 4.03 given to hotels by TripAdvisor travellers.

Australia closely mimicked this trend with B&Bs receiving an average review rating of 4.39 during the period. The gap between B&Bs and hotels is currently narrowing with a 3.96 average rating received by hotels during the same period.

The study also revealed some interesting insights into the preferences of different types of travellers. For example, business travellers are the most discerning, awarding the lowest average review rating to both B&B’s and hotels compared to other types of global travellers.

Couples are the most satisfied, giving hotels and B&Bs the highest average review rating amongst all types of travellers.

Rosie Clarke

Rosie Clarke is managing editor at Multimedia Publishing.

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