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Agoda and Trivago are latest OTA and metasearch engine to sever ties

Metasearch engine Trivago and Priceline-owned hotel booking site Agoda have entered a rough patch, according to online reports.

Agoda has managed to pull its entire inventory of accommodation from Trivago’s site over the last month and intends to invest in advertising elsewhere as Agoda CEO Robert Rosenstein told “We have to prioritise the best ones for our business and cut the least attractive ones now and then to remain focused.”

He added: “Based on these factors, we decided to move this year’s Trivago spend and resources to other channels.”

The issue highlights rising tension between OTAs and metasearch engines as competition continues to intensify.

Agoda has so far declined to comment any further and Trivago has consistently refused to comment on its relationship with advertisers.

Rosie Clarke

Rosie Clarke is managing editor at Multimedia Publishing.

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