Hyatt teams up with Comedy Central for new campaign
The collaboration is part of the Hyatt Regency brand’s largest-ever integrated global marketing campaign, “It’s Good Not to Be Home,” which launched last month.
Hyatt Gold Passport and Comedy Central have created a new custom content series featuring comedian Iliza Shlesinger, demonstrates the humor in ways travellers make the most of being away from home.
The three-episode series captures Shlesinger’s travels ahead of the New York Comedy Festival (November 10 – 15), where Shlesinger will perform this Friday. As a comedian who is always on the road, Shlesinger brought her own experiences to the series, from the luxury of room service in bed to the delight of taking home toiletries.
The first episode premieres today on Comedy Central, and additional digital shorts also will run across Hyatt Regency, Comedy Central and Viacom digital and social platforms. Snapchat users will find funny custom ads in Comedy Central’s Snapchat Discover channel.
The video series featuring Iliza Shlesinger can be found at cc.com/passporttocomedy.
“At Hyatt, we are in the business of caring for people so they can be their best. Sometimes, that can be as simple as making them laugh. For Hyatt Regency hotels, tapping into the universal power of humor shows care for our guests in way that fits with our brand,” said Sandra Cordova Micek, senior vice president of global brands, Hyatt.
“We heard from guests that they enjoy the freedom to break from routine when they travel. We believe people will be able to see elements of their travel experiences in these episodes and are thrilled Comedy Central is helping us share the funny ways so many of us make it good not to be home.”
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