AccorHotels signs superstar Serena Williams for Australian Open 2016
AccorHotels, an official partner of the Australian Open, has unveiled reigning female champion Serena Williams as its official ambassador in Australia until February 29, 2016. The new high-profile partnership is timed to coincide with the Australian Open, which commences on January 18.
Serena, recognised as the greatest female tennis player of all time, will be the public face of AccorHotels in all consumer advertising including billboards, digital assets and social media.
Chairman and CEO of AccorHotels Asia Pacific Michael Issenberg said: “Serena Williams is an inspirational athlete and role model and we are extremely proud and excited to partner with her on an event of this calibre to further promote both AccorHotels and Australia as an outstanding sporting and travel destination.
“AccorHotels has a solid history of supporting sporting excellence and with 21 Grand Slam singles titles, Serena has strong synergies with our brand and our goal to endorse women of influence.”
The current Australian Open Female Champion, Serena holds the most major singles, doubles, and mixed doubles titles combined amongst active players, male or female, but it is her grace and personal style that have confirmed her as a winner on and off the court.
AccorHotels has previously worked with the sporting legend to host VIP events for its Le Club AccorHotels loyalty members and special guests in both Singapore and Melbourne and is excited to now expand this relationship.
AccorHotels’ three-year tennis partnership with the Australian Open will see the group provide information services to Australian Open fans, staff training for the Melbourne Park service hubs and player concierge services. AccorHotels will proudly host the Australian Open 2016 Official Player Party and provide exclusive benefits to members of its Le Club AccorHotels and Accor Plus loyalty programs.
“The Australian Open attracted over 700,000 people to Melbourne Park last year and reached a global viewing audience of 370 million worldwide. It is one of the world’s greatest sporting events and we jumped at the opportunity to work closely with Tennis Australia to deliver first-class service and hospitality to fans, players and international media covering the event,” said Michael Issenberg.
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