As a promotional or marketing tool this is something that could adapt well to the accommodation industry if it proves successful.
Cruiseabout has introduced never before seen technology to the Australian cruise market with the launch of the brand’s virtual reality experience.
The virtual reality vision is an Australian cruise industry first and has been produced in collaboration with Royal Caribbean International and Carnival Cruise Line Australia to provide users with a fully-immersive, 360 degree guided tour inside Voyager of the Seas and Carnival Spirit.
The virtual reality vision is powered using cutting-edge Samsung VR headsets and will feature at select Cruiseabout stores in each state as well as available online on the Cruiseabout website, accessible through Facebook and on mobile devices, exclusively for Cruiseabout customers.
Cruiseabout general manager Jarrod Pask says the cost associated with producing virtual reality vision has proved prohibitive in bringing the new technology to the cruise sector until now, while the technology required has only recently advanced to encompass a consumer version.
“The headsets we are using were only introduced in a consumer form late last year, while Facebook has only recently launched the functionality to host 360 degree video content, so we are at the forefront of virtual reality technology advances and proud to bring the experience to all customers,” Mr Pask said.
The vision is part of Cruiseabout’s strategy to enhance the in-store experience and empower customers during the booking process with a virtual reality preview the next best thing to experiencing the ships firsthand.
This will be a game changer for the cruise booking process that is already a highly collaborative, interactive process, and we see access to virtual reality vision as a way to enhance the in-store experience for our customers, while ensuring all customers can access the vision via our online channels or their mobile.
Jarrod said a big motivation in bringing the technology to customers was to help educate travellers and help them make more informed decisions.
“For travellers that are new to cruise and unfamiliar with ships, cabin types and the onboard experience, this vision will be a huge asset to their decision making process as they have the ability to get a taste for it virtually before stepping on board in real life.
“Both ships put on an amazing display for the vision and customers can look up, down and over their shoulder to experience what it’s like to be on board these ships complete with theatre performances, restaurant walk throughs, previews of the onboard facilities like Voyager’s FlowRider and cabin inspections.”
Cruiseabout plans to develop the virtual reality experiences across a range of ships.
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