Sunshine Coast has epic theme park plans, check out the trailer
An interesting use of video to promote a tourist development, this is an idea accommodation providers could potentially adopt. The thrilling promo video was released this week as a taster of the Sunshine Coast’s newest tourism development.
Only last month, investors announced plans for a “first of its kind” $400 million “active sports” theme and water park for the Sunshine Coast, boasting that it will “set the world alight”!
The recently formed Sunshine Coast company Sanad Capital is led by founder and CEO Bradley P. Sutherland, a Queenslander who returned home after 21 years in Dubai. He has also named Los Angeles-based Thinkwell Group as lead consultant on the project.
The exciting two-minute, Milk Tray Man ad–style trailer was released on YouTube. It intrigues and rouses with its fast paced cinematography and thrilling music. The promo kicks off with a helicopter ride and a shady, masked parachuter showcasing the Sunshine Coast’s extraordinary scenery as well as teasing snippets of the proposed park’s design sketches.
Planned for development in 2017, the project is yet-to-be-named but has the preliminary approval of the Sunshine Coast Council. The park, an Australian first, promises to “wow outdoors and action sports enthusiasts in a natural, healthy environment that enables families to reconnect and spend quality time together”, it will also attract tourists and bring employment to the region.
The Sunshine Coast-based Mr Sutherland said: “We are creating a lifestyle, an outdoor haven that sunny coasters can enjoy at their disposal. We have the best year-round climate in the world, so we intend to make full use of that.”
The unique Steve Irwin Way project will also have a world’s first ‘wave reservoir’, a world class water park, extreme water sports facilities, a prestigious action sports training and development centre as well as a four-star hotel, exhibition and conference centre, cafes, restaurants, international and local retail outlets.
Mandy has over two decades of experience in accommodation and tourism industry writing, and she is also an accomplished editor and publisher. As co-Director of Multimedia Pty Ltd, a trusted B2B content provider for the accommodation and education sectors in Australia and New Zealand, she oversees high-quality print and digital content across notable publications, including AccomNews, Resort News, and School News, along with the property listing platform AccomProperties. Mandy’s contributions have been recognised with the Female Leader Award at the Best of Tourism 2023 and the ARAMA Life Member Award in 2024.
