ULTIQA Resorts acquires Broadbeach’s Beach Haven Resort in hotly contested management rights sale
Gold Coast-based resort group ULTIQA Resorts has acquired the management rights for Broadbeach holiday landmark, Beach Haven Resort.
ULTIQA Resorts managing director Mark Henry said the purchase of Beach Haven Resort complements its long-term expansion strategy. “When the rights were released to the market, we were extremely bullish given Beach Haven’s prime location so close to the beach and its never-to-be-built-out ocean and parkland views,” he said.
Beach Haven Resort will be rebranded to ULTIQA on September 1 and Mr Henry said the group would continue to focus on the resort’s core leisure markets while also expanding its reach into the nearby Gold Coast Convention Centre’s delegate market and further afield into China and Korea’s family travel segments.
“Built in 1986, Beach Haven Resort is a great example of apartment building designs of the ‘80s that are typified by expansive open-plan apartments and wide wrap-around balconies to maximise views, which today, and particularly in terms of internal apartment sizes is a rarity,” Mr Henry said.
“We’re absolutely delighted with our latest resort addition which complements the ULTIQA brand and are continually looking at and assessing new property acquisitions in Australia’s key leisure destinations, with Sydney and Melbourne also firmly on our expansion radar,” he added.
The addition of the 32-level Beach Haven Resort brings the company’s stable to five, including two other properties in Broadbeach (Air on Broadbeach and Freshwater Point), Rothbury on Ann in Brisbane and Shearwater Resort at Kings Beach on Queensland’s Sunshine Coast.
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