This week marks the end of the successful China Australia Year of Tourism.
It comes as Australia welcomes record numbers of Chinese visitors who are setting new spending records.
Australia welcomed a record 1.33 million Chinese visitors, just shy of our largest arrivals market of New Zealand with 1.35 million, in the year ending September 2017. During the same period spending by Chinese tourists grew by 13 percent to a record $10.3 billion.
This phenomenal growth is evidence that investment in China – through targeted marketing, aviation liberalisation and visa reform – is paying rich dividends.The China Australia Year of Tourism has not only provided a platform for further diplomatic engagement with one of our most important trade partners, it has also been a key part of the larger push to promote Australia in China. Now, as a result, there is significantly increased visitation and record spend from Chinese visitors.
Whilst the China Australia Year of Tourism is drawing to a close, the relationship between Australia and China will continue to flourish and government are certain that the positive impact of this year long event will be felt long into the future.