AustralianSuper has jumped into the caravanning and camping industry in a new partnership with the national industry peak body Caravan Industry Association of Australia.
In the last two years 7.1 million Australians stayed in a caravan holiday park, camping ground or national park, with Australians making an annual economic benefit to the Australian economy annually of over $19 billion.
In a recent Real Richness Study conducted, campers describe themselves as more healthy, active and fit for their age than non-campers with 96 percent of campers also believing that camping can make you happier.With Australians living longer today than ever before, superannuation is a vital investment tool to allow Australians to enjoy the lifestyle than they crave in retirement. With those approaching retirement or in retirement being a large component of the caravanning audience (just behind the family market), the natural synergies between AustralianSuper and Caravan Industry Association of Australia are obvious.
Caravan Industry CEO Stuart Lamont said “This partnership recognises the wider objectives of Caravan Industry Association of Australia in championing a sustainable caravanning and camping industry into the future, both for consumers who use the product and the 53,000 industry employees who rely on continued industry strength.”
“Partnering with an industry super fund with 2.2 million members aligns with our philosophy of growing and improving the industry, while providing an incredible channel for continuing to promote the benefits of a caravanning and camping experience.”
The partnership will see a series of Economic lectures being around the country, as well as informational tools surrounding long term financial planning utilising Caravan Industry Association of Australia’s distribution reach. Caravan Industry Association of Australia has also committed to changing its default super and its superannuation clearing house to AustralianSuper.
Nick Bladen national manager and direct sales for AustralianSuper said: “This partnership is a great opportunity for AustralianSuper to be part of the quintessential Australian experience of a caravanning and camping a lifestyle which many of our members enjoy. By supporting Caravan Industry Association of Australia, we are both investing in promoting a lifestyle based comfortable future for all Australians, and encouraging the long term financial well-being of persons associated with the caravanning and camping industry.”