Tuesday, May 22, 2018

Pie’s the limit for enterprising tourist towns

The pie trail may sound more like a dinner mishap than a tourist attraction, but one NSW region has found a recipe for success in its celebration of an Aussie staple.

June has become Pie Time in the Southern Highlands, a region renowned for its chilly English-style winters, with local towns devoting themselves to creating exceptional pastry-covered delights.

The inaugural event won an Australian tourism award in 2017 and has spilled into a Pie Trail encompassing the towns of Berrima, Bowral, Mittagong and Moss Vale.

It returned meaty profits in 2017, with 100,000 pies sold at 53 venues in 2017, injecting $1 million into the local economy.

Organisers are confident this year’s event will be bigger and better, floating a number of new pie-themed events to attract tourists from all over NSW and the ACT.

“Last year’s Pie Time drew thousands of pie lovers to the Highlands through the month of June who, with the locals, chomped their way through just over 100,000 pies,” said shire mayor Ken Halstead.

“I personally can’t wait to get a taste of the delicious winter warmers on offer this year, and to see the fun, excitement and colour that Pie Time brings to the Highlands region.”

This year, the celebration includes the official NSW and ACT Best Pie Competition, filling three days from June 13-15. Prizes will be awarded for the best white meat, red meat, vegetarian, seafood and sweet pies, with special baking honours for best artisan, best apprentice and best home cook. 

The winning pies will be sold at Pie Fest on June 23 and 24 at the local Bong Bong Picnic Racecourse, alongside local wine, beer, cider and spirits.


Other Pie Time events during June include cooking classes, pinot and pie tours and pie-cycle tours taking in several  pie stops throughout the Southern Highlands.

Pie Time runs from June 1 to 30 across the region.

About Kate Jackson

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

States urged to support crackdown on “wrecking balls of Australia’s accommodation industry”

A leading tourism body has called on all states and territories to support the government’s new tax law for online travel agencies.

Auckland and Sydney slammed in traveller whingefest

Sydney and Auckland have been panned in a list of iconic destinations travellers think are overrated.

Where the bloody hell are ya? The tourism ad stealing Australia’s infamous tagline

A quirky video about a conspiracy to omit New Zealand from world maps has gone viral on social media - after borrowing a tagline from the most contentious Australian tourism advert ever made.