Ruby to shine on Gold Coast skyline

A blingy Gold Coast apartment complex billed as a ‘game changer’ is open for bookings – seven months before completion.

The $1 billion Ruby Apartments, slated for launch on 5th November, are still part-way through construction but are taking pre-opening bookings to attract families planning ahead for Christmas.

Those happy to risk booking early are offered a 54 percent discount on rates as the developer looks to attract guests to the ‘Ruby experience’.

The advertising blurb froths: “Crystallised by the motto, ‘we don’t do ordinary’, the Ruby experience will stand apart from what visitors have come to expect from a Gold Coast stay with a new level in service and amenities that will knit together the northern Surfers Paradise precinct. In short, The Ruby is a game changer.”

The Surfers Paradise complex will be staffed by ‘Ruby Ambassadors’ charged with better understanding their guests and servicing every whim – from booking tours and making dinner reservations to “conversations over morning coffee”.

That sparkle extends to the accommodation, CEO David Brook saying: “The rose gold accents throughout each apartment are modern yet timeless touches and drawn from the inspiration of our namesake Ruby.

“With an emphasis on space and design, each apartment exudes a luxurious feel that complements our Gold Coast surrounds.  The use of teal and earthy tones brings together the ocean and hinterland and our bedspreads form a ripple like the ocean.”

The 30-floor Ruby tower will feature 243 apartments and 13 villas with ocean or hinterland views, each with a kitchen, lounge and dining areas, ensuite, free Wi-Fi and access to a ‘digital concierge’.

The complex is billed as “combining family appeal and five-star facilities with a sophisticated indulgence and cutting-edge features”.

All pre-opening packages are on sale for a limited time and available for travel from 5 November 2018 to 31 March 2020.  They can be booked at

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