Friday, September 21, 2018

Strong growth fuels aggressive investment by franchise giant

A major Australian hotel franchise has added 560 rooms in the first quarter of this year – its strongest growth in a decade.

Choice Hotels Asia-Pac is expanding its footprint across Victoria, Western Australia, New South Wales, Queensland and  Christchurch in New Zealand.

The group’s aggressive acquisition strategy aims to add a total of 2000 rooms by the end of the year, fuelled by a booming tourism market.

The strategy includes four new-build hotels to be completed within the next three years, with investment from Choice Hotel’s franchise partners across the four new build properties estimated to be in excess of AU$100 million.

Choice Hotels Asia-Pac CEO, Trent Fraser said: “This is one of the best starts to the year for the company in terms of
development in the past decade and demonstrates the growing demand in the mid-market accommodation sector
across the Asia Pacific region.

“Through our recently launched online platform, Needabreak.com, we will continue to inspire people to take more short breaks this year.

“New properties support our focus on hotels that cater to the short break traveller. We’ll continue to seek properties that are tailored to this growing market.”

Joining the group is the 3-star Comfort Hotel Sydney Airport, located close to Sydney’s international terminal,  Arncliffe train station, the Kogarah Golf Club and Bardwell Valley Golf Club.

The 3.5-star Comfort Inn North Brisbane is another recent addition, re-branded under the Choice Hotels banner ahead of the Commonwealth Games. The 56 room property is close to Carseldine train station, 30 minutes from Brisbane International Airport and a short drive from Brisbane Entertainment Centre.

The group has also partnered with four new-build properties – the Ingot Hotel Bel Eyre in Perth, the Clarion Suites Christchurch and Quality hotels in Flemington and Bendigo, Victoria. All four are due for completion within a time frame of six months to three years. 

About Kate Jackson

Kate Jackson
Kate Jackson is the editor of Accomnews and Accom Management Guide. You can reach her at any time with questions or submissions: [email protected]

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