Magic, fashion, bed-making duels…and Dick

2018 has been “a bit different” according to Budget Motel Chain’s operations manager Chris Fozard – a fact reflected in the chain’s anything-but-ordinary annual conference this month.    

With heavyweight speakers at the Adelaide event including anti-OTA campaigner Dick Smith and Accommodation Association of Australia chief Richard Munro, media interest swirled around the topics of how to keep accommodation earnings in Australia and forge strong associations to protect the industry.

The motel group came to the attention of Dick Smith following an ABC radio call-in featuring Budget chair Charles Ikstrums.

The discussion prompted Smith’s viral social media attack on US-owned online travel agents, establishing a relationship which has raised the profile of the ‘book direct’ movement and boosted accommodation profits by an estimated $300 million.   

Richard Munro

Discussion throughout the week centred on key issues such as current rate parity rules in Australia and how to encourage guests to book direct with providers, while industry partners from a range of fields within the sector presented to delegates. 

The motel group also showcased its new channel management system and an updated Budget Motel Chain website due to go live imminently. 

But it was certainly not all work and no play for attendees.

Bed making competition

Members vied for supremacy in bowls and bed-making competitions, endured a workwear fashion parade featuring models from the chain’s board of directors, and were treated to a gala dinner event featuring illusionist Josh Norbido.

Fozard said: “The conference wound down on Wednesday with our members off on a bus trip to the beautiful Adelaide Hills before heading home.

“We thank both Dick and Richard for their support.

“We would like to thank all of our members, partners and speakers for attending and hope to see you all again next year.”

About Kate Jackson

Kate Jackson
Kate Jackson is the editor of Accomnews. You can reach her at any time with questions or submissions: [email protected]

Check Also

Marriott debuts eco-conscious, pet-loving, wellness-focused brand

Marriott international has continued its rapid Australian expansion with the debut of the Element by Westin brand in Richmond, Melbourne.

Seven quirkiest hotels you want to stay at on your next trip

The right hotel is part of what makes the travel experience an interesting one. We have found some of the quirkiest hotels around to give you a memorable experience!

Why guest room telephones remain crucial to accom

The in-room phone is still the main way guests order room service, they also frequently use it to call the front desk, make housekeeping requests and get advice on local restaurants and attractions.

Leave a Reply

Your email address will not be published. Required fields are marked *